Case study no. 1:
The Right Web Development Team for Your Digital Marketing Strategy
Engine Room: The Ideal Digital Marketing Technology Partner
Finding the right web development team for your unique digital marketing strategy can be very challenging. In order to ensure the digital marketing team you decide to go with will be able to work for you, you must find an agency that can do everything you need. Even the best web development agencies may not be able to assist with other digital services such as e-commerce or security.
That is why Engine Room is the go-to web development team for clients that need complex systems built well on tight deadlines. No matter the project or its scale, Engine Room has demonstrated numerous times across multiple industries that it can handle a project from soup to nuts–both in terms of technical expertise and managing other teams or designers that the client has taken on.
Their approaches are tailored to each project to align with the digital marketing efforts of their clients, the results are always impeccable, delivered on time, and often go above and beyond.
Across all industries, digital agencies nationwide partner with Engine Room time and time again to scale operations, take on new kinds of projects, and deliver exceptional experiences for its clients across a variety of industries. Engine Room’s full range of services relieves a client of the necessity to spare internal resources they don’t have and try to complete projects they don’t have the technical capabilities to handle.
Managed by its leaders as Project Management Professionals (PMP)®, Engine Room follows the best-in-class principles of the Project Management Institute, ensuring any project complexity is handled on time, on budget, and focused on the highest quality.
Making Pixel-Perfect Sites with Front-End Services
A higher education institution overhauled its website with the help of a marketing firm; however, little was considered for the synchronization of design and content. Engine Room’s web development team came in and improved the redesign efforts immensely by making a pixel-perfect site and coalescing all of the elements together.
Engine Room provided excellent front-end website services that this organization lacked, making a consistent, elegant, and pixel-perfect site using Optimizely as its site-building platform.
Engine Room helped this organization strengthen its digital marketing efforts by ensuring its web content and design elements were really in alignment. The organization didn’t have the capacity to tackle this issue on its own, so Engine Room’s front-end developers came in and made a pixel-perfect site, that really forwarded the company’s digital marketing strategy.
Prioritizing App Security and HIPAA Compliance
A healthcare startup needed to integrate HIPAA compliance into their new app, so Engine Room not only assisted the startup but talked with clients as well to put their minds at ease about app security.
Engine Room helped this startup develop policies and procedures around app security–namely, data privacy and HIPAA compliance. Engine Room trained the company’s employees to give them the confidence to do their work while remaining completely confidential with their clients. Engine Room also engaged directly with clients to reassure them that this new app was entirely safe to use.
This startup wanted to integrate with major healthcare systems, many of which have very rigorous compliance teams and legal hurdles to be dealt with. Without Engine Room’s help, this startup would not have been able to accomplish its important work of achieving true app security.
Engine Room trained this startup’s employees in HIPAA compliance and implemented features in their app to adhere to strict legal terms so that they could integrate their app with discerning, large-scale healthcare systems. The stability and confidence that Engine Room provided to this organization allowed them to use their stellar app security as a major selling point for their product.
Optimizing SEO As Part of Larger Digital Marketing Efforts
A midsize nonprofit launched a new website that was not entirely ADA-compliant or SEO friendly. So Engine Room supported them in bringing their website up to par in these areas.
Engine Room not only provided actionable solutions to the client’s specific problems surrounding SEO optimization and ADA compliance, but they also provided a blueprint for the nonprofit to use in the future when making choices about their digital marketing strategy.
Engine Room did not come in on the ground floor of this project, so they had to come up to speed on the state of the website very quickly. They filled in expertise that the nonprofit didn’t have in-house, seamlessly integrating immediate, actionable solutions without having to overhaul the site.
With Engine Room as its digital marketing technology partner, The client ended up with a beautiful SEO-optimized, ADA-compliant website as well as actionable solutions for keeping up with these site elements down the road.
Integrating an Effective Website Development Strategy
A national nonprofit organization needed both an effective website development strategy and a comprehensive update to its site as part of its digital marketing efforts. Engine Room provided these services in addition to managing designers and requirements for the upcoming website redesign, and they did such a good job that the nonprofit gave them the assignment of redesigning the whole website as well.
Engine Room did a comprehensive update of the nonprofit site, by taking inventory of the site assets, auditing content, and assessing which plugins were and weren’t being used. They updated PHP, plugins, the WordPress core, and the Drupal core. Engine Room also addressed functionality fixes, bugs, and SEO optimization.
Another digital marketing technology partner may have been overwhelmed with the amount of work it takes to develop an effective website development strategy with a simultaneous site overhaul and the tandem efforts of both managing designers and fixing technical issues, but Engine Room easily excelled at both at once.
Engine Room talked to the team, understood their pain points and bottlenecks, and helped them resolve issues with governance over the website. Engine Room helped the nonprofit move toward search-oriented UX and design so they could get the most out of their money and not have to spend internal resources on an effective website development strategy and a site overhaul all at once.
“Engine Room is a key part of our digital team. As a midsize nonprofit organization, we rely on them to make sure our website is there when our community needs it. They also ensure that we’re adhering to the best practices in safety and accessibility so we can focus on our mission. Not having to worry about technology is a big help.”
Client Testimonial
Support for Your Next Project, No Matter the Task
Engine Room was able to support all of these endeavors thanks to a team of experts who could deliver tailored solutions, manage teams effectively, work front-end magic, and help these organizations focus on their missions without committing internal resources to these projects. Engine Room has developed an ongoing working relationship with many clients across the globe and in every industry imaginable.
They all know Engine Room as a reliable digital partner–one who can make the impossible possible. To learn more about how Engine Room can craft the technology to bring your ideas into reality and help you work towards the future you see for your organization, book a free consultation today.
More case studies