CUSTOM WEB DEVELOPMENT

CUSTOM WEB DESIGN AND DEVELOPMENT

Custom Web Design and Development means building a site from the ground up that is tailored to your business’s needs. At Engine Room, we know there’s not only one solution for each company we help because no two businesses are exactly alike. We start by learning about your business goals. Then, our team of experienced technologists develops your website to spec, tailoring it to you every step of the way. Once your site is launched, we help you put measures in place to keep it secure, updated, and relevant. We also measure progress against your preferred KPIs in order to get the most value out of your site over time.
Any developers can hack together modules or download snippets, leading to subpar solutions. Engine Room, on the other hand, can make recommendations on where to buy or use open-source technologies and when to build something custom. This often happens when integration between two systems is necessary, say when you need your CRM to talk to your ERP system, or your CMS to talk to your Marketing Automation system. Engine Room Engineers have seen it all, so we can chart the right course for your business and execute our plans with precision. We work across all major technology stacks, including Dot Net, PHP, and JavaScript.

CUSTOM WEB DESIGN AND DEVELOPMENT IN ACTION

CASE STUDY

Problem:
A private online university wanted to improve its student enrollment, so it needed a better marketing experience for prospective students along with a better login experience for its current students. Their aging CMS system wasn’t serving them anymore, partly because it didn’t have the integrations they were looking for.
Solution:
Here is the custom web design and development that Engine Room provided:
  • Drupal CMS with Acquia Personalization
  • Student Experience Portal integrated with PeopleSoft (an ERP System)
  • An agile development process that took less than a year
  • Shopify as an e-commerce platform for student enrollment
  • Personalization throughout the process
Business Benefit:
Once Engine Room had developed the school’s website, the site was ready to support big marketing campaigns. Less friction in the student enrollment process led to more student retention and a better experience. Furthermore, the personalized experience of each prospective student led to increased enrollment.

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